When Cocaine was Hip and Trendy

While the counterculture always warned against the use of 'hard drugs' like speed and heroin, there was a time in the late seventies when for many cocaine became  just an enjoyable, exotic,chic and, reasonably 'mild' substance to share with friends at parties and  disco clubs. Head magazines like High Times published a lot of cocaine paraphernalia ads which winked at a great mass of new (and old) eager aficionados....
The short season of the cocaine paraphernalia ads finished in the (very) early 80s, when the people began to see the serious side-effects of cocaine abuse on themself and friends, the "war on drugs"became more and more intolerant and aggressive and the the narco cartels  ever more violent and intrusive (and often sponsored by far-right military dictatorships,) And the coke (re-) entered in the list of  dangerous and 'politically incorrect' drugs....
( See the complete gallery on Dangerous Minds )