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Friday, 21 November 2014
BobMarleyis to become the face of the world’s first international marijuana brand.
The late reggae superstar’s family has teamed up with a private equity firm to launchMarley Natural, which will offer “heirloom Jamaican cannabis strains” inspired by those Marley enjoyed.
“My dad would be so happy to see people understanding the healing power of the herb,” said Cedella Marley, Bob’s daughter. “He viewed the herb as something spiritual that could awaken our well-being, deepen our reflection, connect us to nature and liberate our creativity.”
She said Marley Natural was an “authentic way to honour his legacy by adding his voice to the conversation about cannabis and helping end the social harms caused by prohibition..."